Start Stop
Client: Volkswagen
BRIEF   CLICK HERE TO SEE

We needed to launch a new VW feature in Brazil: the Start-Stop technology. Start-stop is an innovative system in which the engine turns itself off when the car stops and automatically starts again when the vehicle begins to move. This allows a significant lower consumption and less emission of CO2.

SOLUTION

An extension for Google Chrome that works on YouTube. Via a system of eye movement recognition, the video pauses automatically when the person takes his or her eyes from the computer and starts to play again from the same point when the person looks at the screen again.