Panamericana School of Art and Design wanted to increase admissions by reaching those who had never considered taking an art course.

We developed a software that allows users to create art while using the computer for daily tasks. The Inner Creative software invisibly turns all mouse moves and clicks into brush strokes and splashes of paint, creating unique art works. Users could download the software and upload their own art in the online gallery, and also print it on an actual canvas. The most voted works were also turned into canvases and used as outdoor communication for the campaign. Also, an art exhibition was held in one of São Paulo's finest museums depicting works created by famous Brazilians with no previous experience in visual arts.

The Inner Creative exhibition was visited by over 2,000 people only in its first week and was included on the city's cultural agenda. The event received wide coverage from both the public and the press, generating inestimable media impressions. Over 1,500 art works were uploaded in the Inner Creative online gallery, coming from users from different ages and occupations. And Panamericana School of Art and Design registered a 35% increase on course submissions when compared to the same period of the previous year. Amongst the new students, there are doctors and lawyers.