Client: Antarctica
The campaign's objective was to reinforce Antarctica's irresistibility concept.
A commercial broadcasted only in a hotsite, promoted on Twitter and Facebook, with a different characteristic: it never ends and it's been on for more than 230 days. In it we see a ketchup stain on a shirt, a sink, and a freezer full of cold Antarctica beer. This is all it takes for the characters to enter a never-ending loop.
The hotsite generated thousands of comments in social networks, besides spontaneous media in blogs' posts and varied sites.
Crowded bar, two friends are sitting at a table, having a beer.
Friend 1:
- Fill it aaaaall the way up ... ops.
Friend 2:
- What?
Friend 1:
- there's a ketchup stain on your shirt.
Friend 2:
- Oh, man, where can I wash it out?
Friend 1:
- There's a sink right over there, by the fridge.
Friend 2:
- Be right back.
On the way to the sink, he sees the fridge full of ice cold Antarctica beer, gets a bottle and goes back to the table.
Friend 1:
- Fill it aaaaall the way up....ops....
Friend 2:
-What?
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