Client: Volkswagen Fox
The Volkswagen Fox was a sponsor of the Planeta Terra Festival (music fest) but the brand needed to created a big buzz before the event. Our task was to do this with a really tight budget: 30 tickets.
We decided to explore the most basic and popular Facebook function: the comments. A few days before to the event, we scanned every single one of our thirty tickets and hid three digits of each serial number. Then we uploaded them as separate photos on our special Facebook profile. Simple as this: the first user to guess the combination, won the ticket.
News of our Facebook profile quickly spread through the web, receiving over 25.000 comments and more „Likes“ than Planeta Terra’s own Facebook profile.
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