Client: Gol Airlines
Gol Airlines needed to communicate a new service. Now passengers can make earlier check-in via iPhone or cellphone.
An ad that gives you a flying experience on the web. You had to type in your cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. To control Gol’s airplane, you use the numbers on your cellphone that worked as a remote control. You could fly over the company destinations making maneuvers like dives and loops while you checked tickets special rates.
The ad remained on air for 5 days and had an average of 2500 calls per day.
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