Black Pixel Project
Client: Greenpeace
In these days any initiative to minimize CO2 emissions is valid.
In The Black Pixel Project the effort is the size of a few pixels.
By installing a little black square in the monitor* people will be saving energy. That energy added to other people Black Pixel's energy can make a big difference.
*This project works on tube and plasma monitors.
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In eight months more than 70 thousand Black Pixels were installed. 1.010.817 Watts were saved. (source: Google Analytics)

A role city, Teresina – capital from Piauí State – adopted the Black Pixel Project in the schools and in the city hall and also divulgated the initiative to other cities.

The project is homologated by C.E.S.A.R: a world-class private institution that creates products, processes, services and innovative companies using Information and Communication Technologies (ICT).
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