Boa’s tattoo (Tatuagem da Boa) Client: Antarctica Boa (that means good in english) is the nickname given to the Official Drinkers of Antarctica. In order to promote the new website, Boa's Bar, an online invitation was created, in which the user could make fun of his friends. The invitation was a video that showed Juliana Paes' (famous Brazilian actress and campaign's muse) new tattoo in a surprising fashion. CLICK HERE TO SEE THE VIRAL ACTION

Results: In just 1 month there were 1.2 million hits, and 6.3 million pageviews. Access on to the Boa’s Bar website tripled.